‘Plussing’ – How Pixar Transforms Critiquing into Creating

“Plussing is different from mere brainstorming, the term often used for meetings designed to generate ideas. The goal in brainstorming is typically just to come up with new ideas, sometimes as many as possible.”

“Pixar’s approach is closer to a structured debate. The goal is to critically review existing work, often rigorously, and to generate new ideas that build further and create something better.”